It’s been a successful year for most content creators, who not only managed to secure partnerships with various brands but also improved the quality of their content.
This year, TikTok wasn’t just a platform for trends and challenges — it became a powerhouse for cultural celebration, community building and entrepreneurial success.
From amplifying under-represented voices to inspiring social change, TikTok empowered creators across Africa to share their stories, build thriving businesses and foster connections beyond borders.
"Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements.
“TikTok is a catalyst for economic growth, cultural trends, and social impact.
“We celebrate our African community who have inspired and entertained us this year, and we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and have a chance to shine," said Boniswa Sidwaba, TikTok’s head of content operations, sub-Saharan Africa.
We’ve seen many trends come and go. Some were informative, while some were pure comedy. Either way, most were entertaining and catchy. However, there were those creators whose content was based on exploring and showcasing Africa’s beauty.
These content creators amplified their voices to make sure that Africa is seen and appreciated.
The top three content creators are:
Niyi Fagbemi (@theniyifagbemi)
He is a cinematographer, drone pilot and filmmaker, who uses TikTok to portray the splendour and rich heritage of Nigerian culture through stunning visuals. He has also captured images of Nigerian women in their traditional regalia, showcasing their beauty.
Siphelele Sibiya (@ popi_sibiya)
She combines her passion for travel with purpose. On TikTok, she shares budget-friendly tips and travel hacks, proving that adventure is within reach for everyone.
Alongside showcasing stunning destinations, she uses her platform to highlight social issues, blending exploration with meaningful impact.
Adam Sebastian Fempe (@fempe)
This Tanzanian travel creator, conducts public interviews with tourists, offering a unique glimpse into Africa’s unique tourist hotspots.
