Hot on the heels of scooping the prestigious MTV Video Music Award (VMA), Tyla Seethal’s winning streak continues after being announced as the music headliner for the Victoria’s Secrets Fashion show set for October 15.
The show returns after a brief recess, showcasing Victoria’s Secret’s most extended fashion choices and featuring some of the best models strutting their stuff.
While other performers are yet to be confirmed, it has been revealed that the multi-award-winning star, chosen for her vibrant personality and innovative pop and R&B take, is considered integral to the entertainment, glamour and fashion of this year’s show.
She will join industry heavyweights such as Tyra Banks, Gigi Hadid and Paloma Elsesser.
According to a release shared with Rolling Stone, Tyla expressed her excitement about being part of the upcoming show, saying: “Growing up, I was captivated by the Victoria’s Secret Fashion Show – the stunning outfits, iconic wings and charismatic models.
“Now, I’m thrilled to be performing on this nostalgic and legendary stage. What’s even more exciting is the celebration of diversity, showcasing a broader range of beauty, which makes this moment truly special.”
The announcement comes a few days after Tyla won her first Moon Person medal for Best Afrobeats during a highlight show at the MTV Video Music Awards (VMAs), which is a significant victory for African artists internationally.
With nominations from Ayra Starr, Burna Boy, Davido, Tems, Tyla and Usher, the 2024 VMAs inaugurated the Best Afrobeats category for the second time.
The win makes her the first African female artist and South African to win an VMA. Earlier in the year, she clinched her first Grammy Award.
In her award speech, a beaming Tyla emphasised how diverse African music was and that it went beyond Afrobeats.
“The global impact that ‘Water’ has had on the world just proves that African music can be pop music too. This is so special but bittersweet because I know there is a tendency to group all African artists under Afrobeats.
“Even though Afrobeats has run things and has opened so many doors for us, African music is so diverse. It is more than just Afrobeats. I come from South Africa. I represent Amapiano. I represent my culture.”
Social media users have been congratulating Tyla, with thousands of people recognising the star on various platforms, including on the EFF and the South African government social media pages.
The Star
anita.nkonki@inl.co.za