Johannesburg - The co-founder of the popular made-to-measure tailoring house Button Brothers, Palmer Mutandwa, in collaboration with the alcohol brand Stella Artois, directed an unconventional fashion installation among the vineyards of Ground the Venue in Muldersdrift for his Spring Collection.
A celebration of African heritage and lineage, the Spring Collection was showcased by mannequins wearing the designs planted among the vineyards.
All the fabrics were hand-selected by Mutandwa, who is popular for dressing some of Mzansi’s most prominent businesspeople and entertainers.
Exhibiting the brand’s ethos and values, the collection is inspired by multiple facets, including structured utilitarian garments, as worn by front-line African leaders like Kenneth Kaunda, to more relaxed Cuban-style garments, which include the Guayabera (a men’s summer shirt).
Mutandwa spoke about the fashion installation and explained all the details about the fabrics.
"Fabric selection played a critical part in the range as we wanted to explore a multitude of summer fabrics, including silk, linen, and seersucker, with rich colour palettes, running from muted earth colours to subtle bursts of bright colours," he said.
He further revealed its essence and said: "This brings in the old and the new with inspired, iconic garments and newer, more vibrant fabrics. This is the story of me, an African Sartorialist, coming home to the most important influences in my life."
The Marketing Manager of Stella Artois, Estee Burger, also shared details about the installation, revealing that they wanted to celebrate and champion Mutandwa’s talent in an exquisite location.
"Much like how our European hops are hand-selected to give our beer a distinctive taste, Palmer’s suits are created methodically to create a sophisticated look. We wanted to champion and celebrate his talent, inspiration, and heritage by inviting people to spend some time in an unhurried way, connecting with each other over a leisurely luncheon in this magnificent location while sharing Palmer’s stunning new collection. After all, this is what Stella Artois is all about making time for the Life Artois!," said Burger.
The style talent is a show-stopper who lets his work speak for itself and has multiple accolades under his belt as proof.
Mutandwa is invested in showcasing a variety of styles in different textures and patterns while making something out of the ordinary.
He has always had a passion for classic men's wear tailoring, something that had him drawn to British and Italian tailoring.
The Star