Johannesburg - Acclaimed fashion mogul Gert-Johan Coetzee and jewellery powerhouse American Swiss have joined forces to create an exclusive jewellery collection.
Coetzee, who has a glittering 12-year career in fashion, is the first South African designer to collaborate with the famous brand as a result of his ability to capture the essence of their customers in their creations.
The two partners explained that jewellery was an expression of self and love, and with this collection, their aim was to embody that and celebrate South African designs.
The jewellery collection is an amalgamation of sustainable stones and precious metals and Coetzee’s elegant designs, consisting of rings, earrings, and neckpieces.
The American Swiss Love Knot is a collection consisting of exquisite pieces of jewellery that was launched on February 2, 2023.
American Swiss tasked Coetzee with designing an element that would stand the test of time and inspire a generation that embraces diversity, inclusivity, and transformation.
Inspired by the African Elephant, Coetzee adorned the jewellery with the American Swiss Love Knot, a design of two elephant trunks linked together in an embrace, representing strength, love, and unity.
He added the cowrie shell detail to the Bridal Collection, symbolising wealth and prosperity, bringing these sophisticated pieces to a poetic finish.
"We look forward to taking this partnership with Gert to new heights, celebrating South African design, and hearing the response from our customers as we develop the next collection," says Lee Reitz, American Swiss Head of Marketing and Online.
It is further explained that the partnership also demonstrates a deep appreciation for diversity, heritage, and the people of South Africa and has an undeniable synergy and an aligned vision for the future of design.
Being a designer at the forefront of African fashion, Coetzee has taken South African designs to the world by opening a showroom in Los Angeles.
Coetzee's client list includes popular personalities such as Cardi B, Lizzo, Bonang Matheba, Matthew Knowles, Miss Universe, Kelly Rowland, and the queen of talk, Oprah Winfrey.
Both entities have leveraged each other to reimagine a new take on luxury, and this collection is classic-contemporary, unique, has longevity, and can be worn from day to night.
The American Swiss Love Knot collection is now available in-store and online.
The Star