Leading technology company HONOR held an exclusive event for media guests, stakeholders, and brand allies to celebrate the launch of the HONOUR 200 Series, which comprises the HONOR 200 Lite, HONOUR 200, and HONOR 200 Pro, on Wednesday.
Tbo Touch and LootLove hosted an evening featuring live performances by artists like DJ Zinhle. Guests had the opportunity to experience the devices’ impressive studio-level capabilities first-hand.
This is an accessible mid-range line-up that delivers flagship-level performance and an unrivalled studio-level portrait photography experience.
During the launch event, the brand made landmark announcements of partnerships and collaborations it has pursued for the HONOR 200 Series campaign with much loved brands in South Africa.
This included a one-of-a-kind collaboration with local streetwear fashion brand GALXBOY, GQ Magazine South Africa and SuperSport United FC.
To really set the HONOR 200 Series apart from competitors, HONOR joined forces with Parisian portrait photography house Studio Harcourt to co-engineer the HONOR AI Portrait Engine. This newly developed photography mode utilises HONOR’s AI technology to replicate Studio Harcourt’s signature lighting and shadow effects, streamlining a two-hour photoshoot process into a few simple steps.
The HONOR 200 Pro
The flagship model of the series has been equipped with advanced hardware and AI-powered software that can recognise the most subtle nuances of lighting. Featuring a 50MP Portrait Main Camera with a Super Dynamic H9000 Sensor, users can capture crystal-clear images with the perfect balance of light and shadows.
Additionally, the device features a 50MP Portrait Telephoto Camera and a customised Sony telephoto sensor to provide better light sensing capabilities to ensure even the tiniest details are captured on distant objects.
With 12GB of RAM and a 512GB storage drive, users can enjoy a seamless and hassle-free experience. Running on MagicOS 8.0, the HONOR 200 Pro offers AI-powered smart functionalities like Magic Portal, Magic Capsule, and Magic Ring to enhance and streamline the user experience.
HONOR is also very thrilled to announce that the Esports World Cup Foundation (EWCF), the world’s largest gaming festival currently taking place in Riyadh, Saudi Arabia, has named the HONOR 200 Pro as the official smartphone for the Esports World Cup.
The device will power esports competitions in popular mobile games like Free Fire, Honor of Kings, and the Women’s ML tournament – making it the ultimate choice for mobile gaming enthusiasts.
As the official device for the EWC, the HONOR 200 Pro stands out with its Snapdragon 8 Series Mobile Platform, boasting a CPU clock speed of up to 3GHz for smooth graphics rendering and real-time responsiveness. Its 5 200mAh Silicon-Carbon Battery provides up to 61 hours of use on a single charge, ensuring uninterrupted gameplay.
The HONOR 200
While not worlds apart from the Pro, the HONOR 200 does sport a few differences. While both devices feature the same camera set-up and features, the HONOR 200 features a slightly smaller 6.7-inch AMOLED quad-curved display that offers a peak brightness of 4 000 nits and a 120Hz refresh rate for smooth and vibrant visuals.
Under the hood, the HONOR 200 is equipped with a Snapdragon 7 Gen 3 processor, up to 12GB of RAM, and 512GB of storage. It is also powered by a 5 200mAh battery for hours of uninterrupted usage.
The HONOR 200 comes in Moonlight White and Black, while the Pro is available in Ocean Cyan and Black.
“HONOR developed the HONOR 200 Series to become the ultimate smartphone range for high-quality studio-level portrait photography. We want to make cutting-edge technology more accessible to the public and redefine the future of mobile photography, which is why partnering with Studio Harcourt was a significant milestone for the brand,” said CEO of HONOR South Africa, Fred Zhou.
The Star
anita.nkonki@inl.co.za