Confidence in women is often attributed to healthy, radiant skin, influenced by community roles, appearance, and internal factors, contributing to their overall well-being.
In the wintertime, skincare takes centre stage as the weather becomes chillier and dries women’s skin out.
Avon, one of the leading skin brand’s 2024 Future of Beauty Report, revealed that women worldwide use skincare to maintain hydrated skin during cold winter months, highlighting the importance of skincare regimens.
The brand has partnered with the four South African beauty content creators to spark a viral conversation about skincare and confidence, encouraging women to embrace their power and share tips on winter skin care.
Zithobe Macheli, Vanessa Padi, Bukeka Marobe, Sbucie Phoswa, and other top influencers offer their secrets to skin confidence, ranging from pro-ageing to beautiful skin in dry conditions.
When DJ Zinhle was named one of the brand’s ambassadors, she emphasised that one of her goals is to encourage women to see and value their own beauty and talents.
“Avon’s message of embracing one’s true self and celebrating feminine power aligns perfectly with my own values. Together, we aim to inspire women to recognise and embrace their unique strengths and beauty.
“Through a journey that highlights the power of authenticity and self-empowerment, the brand and DJ Zinhle are collaborating to inspire and encourage women.
Vanessa Padi on pro-ageing
Padi expressed her desire to be proactive and maintain healthy, youthful skin.
“Even though I am still in my 20s, I want to be proactive about making sure that I can increase the number of years that I have healthy, youthful skin. I’m always looking out for products that have been produced specifically for my skin type but don’t necessarily break the bank. I’ve loved the experience of using the Anew Renewal Power Serum in addition to the Power Cream, as this combination of products is made with a lightweight formula. The serum easily absorbs to deliver a dual collagen boost and a targeted dose of powerful ingredients.”
Sbucie Phoswa on bright and radiant skin
Phoswa too acknowledges that a woman’s confidence originates from within, and she finds comfort in using make-up items that work and enable her to leave her home with a confident demeanour.
The Star
anita.nkonki@inl.co.za