IN a remarkable demonstration of social responsibility and community empowerment, Eddie Strydom, the owner of Salt Employee Benefits, has taken the lead in a transformative cleanup project aimed at revitalising urban spaces while creating employment opportunities for the local community.
Every Saturday, a dedicated group made up of unemployed youth and young elders gathers to tackle litter and waste in various parts of the city.
This initiative, which has been in operation for the past two years, has not only contributed to cleaner streets and public spaces but has also instilled a sense of purpose and pride among its participants.
For individuals facing the stresses of unemployment, the project serves as a vital source of income, allowing them to contribute positively to their community while gaining valuable work experience.
Unemployment remains a pressing issue across the country, particularly among the youth, where rates surpass the national average. As the job market continues to be affected by economic fluctuations, initiatives like Strydom’s provide a beacon of hope. By empowering the unemployed, this project not only helps in tackling the immediate issue of waste but also nurtures a culture of environmental stewardship and community engagement.
Participants in the cleanup drive receive stipends for their work, an essential financial lifeline that helps support their families. Many express gratitude for the opportunity.
As local businesses increasingly recognise the role they play in addressing social challenges, Strydom’s initiative stands as a compelling example of how community-driven projects can effect real change.
With each cleanup session, Strydom is proving that social entrepreneurship can be a powerful catalyst for change, inspiring others to take proactive steps in improving their communities while fostering a cleaner environment for future generations.
