Fresh off a come-from-behind victory over Zebre Parma in Amsterdam, the Free State Cheetahs have secured another win in the form of an additional sponsorship.
In a partnership that brings new meaning to "backing" a winner, leading South African sports betting platform YesPlay has announced their sponsorship of the Free State Cheetahs, featuring prominently on the team's shorts. The timing couldn't have been better, with the Cheetahs demonstrating their ability to come from behind in their latest Challenge Cup victory.
The alignment between the two brands showcases a natural synergy – YesPlay's lightning-fast platform and the Cheetahs' trademark speed make for perfect running mates. Both organisations pride themselves on agility, whether it's the Cheetahs' quick-stepping backs or YesPlay's rapid response betting technology.
"Partnering with the Free State Cheetahs represents a perfect match for YesPlay," says Katya Green, Operations Manager at YesPlay. "Their rich heritage in South African rugby, combined with their reputation for exciting, fast-paced play, mirrors our commitment to providing swift, dynamic betting experiences. Like the Cheetahs, we are all about speed, precision, and delivering winning moments to our community."
The partnership announcement coincides with the Cheetahs' vital Challenge Cup victory, where they demonstrated the kind of resilience that YesPlay customers have come to expect from their own winning experiences on the platform.
YesPlay's comprehensive betting platform, offering everything from sports betting to virtual slots and live games, brings the same level of versatility to the table that the Cheetahs display on the field. This partnership marks another strategic move in YesPlay's mission to revolutionise the betting market in South Africa.