BMW is promising an avalanche of fresh metal, with the Bavarian carmaker planning to release over 40 new or updated vehicles by 2027, in what it calls an “unprecedented” product ramp-up.
Key among these is the new-generation BMW iX3 electric SUV, which will go into production at the Debrecen plant in Hungary towards the end of 2025.
Unlike the outgoing iX3, which is closely based on the X3 combustion model, the new-generation iX3 ushers in a completely new EV-specific vehicle architecture that will underpin the “Neue Klasse” family of vehicles.
BMW released a teaser image of the new iX3 during its Annual Conference 2025, flaunting styling inspired by the Vision Neue Klasse X concept vehicle of 2024. The company plans to launch additional Neue Klasse models subsequently, including a new saloon in 2026 that will be the electric equivalent of a 3 Series.
But it’s not only the EVs that will benefit from the Neue Klasse development.
New technology clusters will also be integrated throughout the entire BMW product line-up based on the established modularity principle, with numerous patents having been registered for aspects such as display projection technologies and driving dynamics control functions.
“All future BMW models will benefit from the innovations of the Neue Klasse - as well as from the new design language,” BMW said.
The iX3 will also usher in a completely new interior display and intelligent operating system called BMW Panoramic iDrive. The new system can project content and information across the full width of the windscreen.
As for the electronics behind it, BMW is developing an entirely restructured “digital nervous system” for its future vehicles, featuring four “super-brains”. These high-performance computers cluster the computing power for infotainment, automated driving, driving dynamics and other basic functions, while reducing the number of electronic control units and providing over 20 times more in-car computing power.
“We are taking a huge leap forward with our new technology clusters – achieving maximum scalability, increasing the level of innovation and enhancing customer benefits. We do not differentiate between segments or drivetrain technologies – we provide every customer with the latest technology,” BMW Board Chairman Oliver Zipse said at the 2025 Annual Conference.
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