When Renault UK released two tongue-in-cheek videos to showcase the just-released fourth-generation Clio under the slogan 'Reignite your Va Va Voom' they had no idea what they were getting into.
The two videos were clever, they were sexy and they were fun; they showed unsuspecting customers test-driving the new Clio and then getting a whole lot more sightseeing than they expected when they press the red Va Va Voom button on the dashboard.
(Sorry, Cyril, South African-spec Clios don't come with a Va Va Voom button.)
Renault produced two versions, each featuring sexy dancers, as well as the return of 'Nicole' and 'Papa'. The version featuring male test drivers is already knocking on the door of three million views on YouTube, while the version with female test drivers has passed 750 000.
And now there's a third version, a 360-degree interactive in-car version, with hidden features and more information just a click away, where viewers can experience their own 'Va Va Voom' test drive from the passenger's seat - with an unexpected twist.
Click here to be transported from a London side street to pretend Paris where you'll experience a group of scantily-clad dancers surround the car, live music and a couple kissing - and watch out for the dancers climbing on the back seat in the latest version.