uShaka Marine World wants to host events at the Durban amusement parks, calls for proposals from event organisers

uShaka Marine World in Durban is looking to host more events as part of its turnaround strategy. File picture: Doctor Ngcobo African News Agency (ANA)

uShaka Marine World in Durban is looking to host more events as part of its turnaround strategy. File picture: Doctor Ngcobo African News Agency (ANA)

Published May 7, 2023

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Durban – uShaka Marine World has called on event organisers to send in proposals to host events at the amusement park.

This is part of the entity’s turnaround strategy as it is seeking to host more events to boost its revenue.

Marketing executive Buhle Malunga recently said that after the Covid-19 pandemic, the park had to come up with alternative revenue streams.

“Covid demanded of us to have a turnaround strategy as an entity. We are now focused on providing venue destinations to event organisers as opposed to us owning events.

“We are looking to work with event organisers and having events in the park as one of our alternative revenue strategies,” she wrote on the city’s online platform, eThekwini Matters.

She said that among the events they have coming up this year is a Halloween special that will be hosted at the park.

“We are open to variety of events; what we want to do is receive proposals from event organisers so that we make sure that whatever events come to the park are in line with our brand strategy so that they are not far off from what our brand stands for which is unlimited fun family entertainment,” she said.

THE MERCURY