Meghan, Duchess of Sussex is reportedly set to sign a lucrative sponsorship deal with Dior.
The 41-year-old former actress - who was previously known as Meghan Markle - is in talks with the French fashion house in a deal worth up to $20 million (R364 127 000) over three years.
Her new agent Ari Emanuel - the chief of talent agency William Morris Endeavor (WME) - is working on rebranding Meghan as a fashion influencer following her and her husband Prince Harry losing their $25 million Spotify deal last week.
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A Beverly Hills socialite told the Mail On Sunday newspaper: "Meghan is all anyone is talking about.
"There have been rumours for weeks that she's about to sign a deal with Dior which has put the gossip mill into overdrive."
An insider at WME added: "We knew the Spotify announcement was coming.
"It might be a shock to everyone else but we've been working on the rebranding of Meghan for weeks.
"Ari is the best in the business when it comes to corporate deals and making money.
"He's excited to be representing Meghan and has thrown all his energy into it. The offers have been pouring in, including from other podcast platforms."
If the deal comes off, Meghan will be joining an extensive list of A-listers who have represented Dior, including Rihanna, Jennifer Lawrence and Johnny Depp.
As a devoted fan of Dior, Meghan has been spotted in a number of ensembles over the years.
Last year, the Duchess turned up head-to-toe in an outfit from the brand for the late Queen Elizabeth’s Platinum Jubilee.
She was also seen carrying the iconic Lady Dior handbag - named after Prince Harry’s mother the late Princess Diana - to a Global Citizen concert in New York two years ago.