‘There's only one label you can't replicate’: Popular beer brand throws shade at ‘top’ fashion brands

Popular beer brand throws shade at ‘expensive’ fashion brands. Picture: Pexels/Oleksandr Pidvalnyi

Popular beer brand throws shade at ‘expensive’ fashion brands. Picture: Pexels/Oleksandr Pidvalnyi

Published Mar 14, 2023

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If you thought it was only fast food brands that could throw shade, think again!

The popular beer brand, Carling Black Label, landed on the Twitter trends list recently after throwing shade at some of the ‘top’ and ‘expensive’ fashion brands on how their clothes can easily be replicated.

The beer brand shared a banner that had a picture of their cold 750ml lager, and around the bottle were names of top fashion brands, but all written in a funny way - like how you would find some of these ‘top’ fake clothing brands written when being sold as counterfeit goods at certain shops or street corners.

“Go to Small Street. Go to Marabastad. Go to China Mall. They'll tell you that there's only one label you can't replicate...Carling Black Label #ChampionBeer,” they wrote in the caption.

— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) March 8, 2023

The advert quickly went viral, with users flooding the comments section of the post with hilarious memes and jokes in reaction.

One user wrote: “I know my uncle loves Black Label. But as for Lewis what…what… and Lafoste… You really made me laugh here (laughing face emojis)”.

A second user wrote: “This promo won't end well. You just gave My Friend an idea, watch it (laughing face emojis)”.

“Good marketing”, commented a third.

Recently, IOL Lifestyle reported on South African celebrities who were exposed for wearing ’fake’ Gucci.

There was an Instagram account @fake_guccicommunitysa that aimed at exposing celebrities who allegedly wear counterfeit designer brands.

These days, it is hard to tell if someone is wearing the real thing or not. Many people manufacture counterfeit products that look like the original.