A year and a half on from his purchase of the storied rap label, Death Row Records, Snoop Dogg has announced the signing of the label’s first African act in its 32-year history.
The ‘Drop It Like It's Hot’ star took to Instagram to not only announce that he’d signed South African rapper Phonixthecool to the label, but that he would also be launching Death Row Africa.
“Death Row Africa. Comin soon @phonixthecool @deathrowrecords,” shared the 51-year-old.
Phonixthecool took to his Instagram page to share his excitement at the new deal: “I always keep faith and allow God to lead my journey and he continues to answer my most biggest prayers, no matter how far fetched they look, no matter how far across the world I am, he's proving it's possible to dream and achieve at the highest level.”
He also added, “Every day is very difficult. But faith, persistence and hard work will always be rewarded. Super Excited for what's about to come! @deathrowrecords @snoopdogg”.
