Cape Town, New York City, and Berlin are redefining tourism through their innovative partnership, One Small World, celebrating the transformative power of travel.
The collaboration kicked off with One Small World, a joint documentary-style short film revealing the essence of the three cities.
The travelogue celebrates the universal themes of cross-cultural differences during World Tourism Month.
Enver Duminy, CEO of Cape Town Tourism, said the initiative will promote transformative travel experiences between the three cities.
“In a world where differences are often a source of division, this campaign unites three iconic cities - Cape Town, New York, and Berlin - across three continents, showcasing the transformative power of travel.
“It is a testament to how collaboration and shared experiences can bridge divides and celebrate diversity.
“This partnership aligns perfectly with Cape Town’s inclusivity, sustainability, and cultural exchange values.
“We believe that by showcasing the diversity of our city, from the vibrant streets of Bo-Kaap to the breathtaking views of Table Mountain, we can inspire travellers to open their hearts and minds to new experiences and perspectives.”
Mayco member for economic growth and tourism, James Vos said: “One Small World is not only a celebration of culture, but a powerful platform for expanding Cape Town’s reach in key international markets. By joining forces with New York and Berlin, we are driving economic growth in the tourism sector and creating opportunities for our local communities. This way we stimulate both supply and demand, attracting more visitors to our shores and generating economic spinoffs that make solid business sense, exactly why we have Cape Town Tourism as the vehicle to achieve this.”
NYC Tourism + Conventions chief marketing officer, Nancy Mammana, said: “The importance of our partnership as a way to drive tourism became crystal clear and solidified the meaning of our work. We have so much in common yet so many unique experiences to share with the millions of people who visit our cities each year.”
VisitBerlin CEO, Burkhard Kieker, said they are aiming to attract well-educated global citizens by offering a warm and welcoming experience that makes them feel at home from the moment they arrive. “We have a high correlation between our target audiences and will collaborate through joint social marketing efforts. Shared databases and connected strategies will be the foundation for the perfect visitor experience to come,” Kieker said.
sibuliso.duba@inl.co.za
Cape Argus